The following example illustrates how lending institutions and insurance companies will use their knowledge about how money works to offer you what you think might be great incentives to buy their product. To illustrate, imagine that you are looking to buy a new refrigerator. You read in the newspaper that two stores have this identical model of Maytag refrigerator. The newspaper ads are shown below:

Store A Maytage 27 cu. ft. Model rsw2700e $2,000		Store B Maytage 27 cu. ft. Model rsw2700e $1,000

Which would you choose? Store A or Store B